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Knickers Off For Sport
The Sports Council are engaged in a campaign to persuade more young people, young women especially, to get involved with sport. They hope this will encourage people to a cleaner living lifestyle. What a pity then that in a campaign to promote equestrian sports the British Equestrian Association are featuring two attractive show jumpers stripped down to their knickers.

Knickers Off For Sport
by Ian R Thorpe
2008-07-23
CREATIVE COMMONS: Attribute, non commercial, no derivs.
KEYWORDS: sport,physical, healthy television, satire, humour, humor

There is a campaign going on at the moment to persuade more young women to take up some sporting activity. The theme of the adverts and press releases emphasises the beneficial effects of physical activity to health and physical appearance. This will lead to people feeling more self confident and ready to face the challenges of life. The campaign is a response to rising worries about teen binge drinking, underage pregnancy, gang violence and drug abouse

Out in the sreets it was scary

Looking and feeling better boosts self – esteen and confidence of course so the message is clear, sport is A GOOD THING and will help young people get their lives on track and not be sucked along by the tide of decadence and nihilism. The effort is being run by The Sports Council so I suppose they would say that wouldn’t they? But will people respond it the expected way, being lectured on lifestyle by government agencies can produce negative reactions.

People were getting quite lairy

How will young people react? I predict a riot.

There is also a moralising tone to the campaign. In a message reminiscent of the Hitler Youth the ads give the impression that participating in sport makes one morally superior to those who hang around getting drunk, taking drugs and having casual, meaningless sex. What a pity then that one of the most popular sports for young women, equestrianism, is running a concurrent but unrelated campaign which has two leading female showjumpers stipped down to their knickers for a photoshoot.

Girls running round with no clothes on…

Well it’s one way to show that horse loving girls are good sports and game for a laugh. According to the spokesperson of the British Showjumping Association the aim of the campaign is to rid the sport of its stuffy and snobbish image” which, they say, is inaccurate. It is also wrong to suggest horse related sports are only for the rich. Many people from lower income groups are involved.

Trying to borrow a pound for a condom

Well sorry showjumpers but there is a lot of stuffiness and snobberey attached to the sport. Being a snob and a bit of a slapper are not mutually exclusive conditions though. And it has never been difficult to get the knickers off a middle class girl who spends a lot of time around horses. Trust me, I speak from experience.

So the Show Jumping Association seem to be sending out a conflicting message that sets them on collision course with the other lot.

( “aah – aah –aah. I predict a riot.”)

See, the posh lot are not that much different to chavs.

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