Jenny Greenteeth
Mainstream Media Fights Back
by
Ian Thorpe
opinion /comment /technology/news/ media
The Evil Empire seem to think if they annonce the death of mainstream media often enough it will become truth. As Associated Press move against Google and other internet news aggregators that use print and broadcast media content without paying are we about to see a fightboack by the content creators?
Creative Commons: Some rights reserved (non commercial, attrib, no derivs.
All reproductions in whole or in part should acknowledge Ian R Thorpe as author of this works and link to Greenteeth Multi Media Productions http://www.greenteethmm.com/ ......... e-mail us: edbuttuk@yahoo.com


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Mainstream Media Fights back

8 April 2009

Newspapers have been struggling for a while but the recession and Google's relentless drive towards world domination looked set to finish them off. It costs money to gather news, write reports and opinion columns and employ editorial and design / print staff, not to mention the cost of paper and ink, distribution etc. None of this matters to world domination freaks like Sergei and Larry. Having brainwashed themselves with the first commandment of the web "everything is for free" and totally ignorant of the first rule of business, "There's no such thing as a free lunch," The Google Boys, closely followed by the other big news players on the web saw nothing wrong in aggregating the online feeds of established print media. The newspapers' content, generated at considerable cost, was displayed in RSS feeds on pages which steered copyright content to users and advertising revenue from the displayed web pages to the web site operator.

Being incredibly clever in a nerdy way is the forte of webheads. Thinking things through isn't. They have simply taken for granted an endless stream of quality content from papers like The Daily Telegraph, The New York Times, The Daily Planet (well perhaps not) and many others that provide web feeds.

None of the internationally known papers have gone bust yet but local papers are closing down everywhere. A thousand local press journalists have lost their jobs in the UK alone through the past few months.

The immorality of the web lies not in the fact that Search Engine Operators and websites like Huffington Post are competing for revenue with more traditional media, that is how business works, but in that new media can see nothing wrong with using content generated by traditional news media to drive their own news aggregator services.

The believe there is such a thing as a free lunch it seems. The thing about free lunches though is the hidden cost only becomes apparent later.

We hear Associated Press, the world's largest and oldest news gathering organisation, is launching an all out assault on websites that use its content without paying for the privilege. What's more they are not going after blatant abuse by low traffic bloggers etc. but big websites that get megahits and specifically Google which is one of the worst offenders.

It was only a matter of time before the worm turned of course. The reality of Google is a lot less intimidating than the myth. They are not really that big an organisation and have little financial clout. It would be a lot more self - destructive to take on Time Warner, Disney or news International.

If the AP action succeeds it will be good news for us independent bloggers who generate our own content. With the big sites no longer able to update their pages every few seconds with stolen (or syndicated as they like to say) content our stuff will have a slightly better chance of being seen.

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